Engine Room produced this this three part series about CommBank’s Daily IQ product at Marrickville’s Pop Up Studios, and our approach proved innovative. Inspired by TED Talks, we looked to position the interviewees as thought leaders rather than corporate speakers. Using a cinematic master intercut with tighter close ups using tilt shift lenses, we produced a look that prospective clients have lusted after. Commbank Business featured the videos on their social channels and blog over a six week campaign rollout.
Agency: Red Engine SCC
Client: Commonwealth Bank
Production: Engine Room Productions