Inspired by Humans of New York, this online commercial for Telstra was designed to recruit young Australians to the Telstra Imaginarium, a bold innovation program in which young Australians collaborate with Telstra to generate ideas for the future. We also partnered with Heckler to visually show the generation of the Imaginarium logo. The suite of Imaginarium content produced for Telstra by Engine Room was viewed almost 20 million times including over 1 million video views, generating half a million interactions and an engagement rate eight times higher than industry average.
Agency: Red Engine SCC Client: Telstra Production: Engine Room Productions
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